The Vintage Antarctica Roundel: Venture. Endure. Inspire. Protect.(VEIP)

At Vintage Antarctica, our mission is more than design — it’s storytelling through symbolism. And no design captures our values more clearly than the VEIP Roundel.

More than a logo, this roundel is a visual manifesto — a compass of meaning wrapped in clean, bold form. It’s a tribute to the spirit of Antarctic exploration, wildlife, and the enduring ethos of resilience and respect for our planet.

A Circle of Meaning

At the heart of the VEIP Roundel lies a clean, white silhouette of Antarctica — a stark and beautiful reminder of the continent that inspires everything we do. Encircling the map are four words that define our purpose:

Venture. Endure. Inspire. Protect.

Each word speaks to a different facet of the Antarctic spirit:

• Venture — into the unknown, with courage and curiosity.

• Endure — harsh conditions, long journeys, and inner tests.

• Inspire — through stories of discovery, survival, and awe.

• Protect — what is fragile, remote, and irreplaceable.

These aren’t just slogans. They’re the guiding principles that shaped the Heroic Age of Exploration — and that continue to shape Vintage Antarctica today.

The Penguin and the Orca: Symbols of Balance

Flanking the roundel’s sides are two iconic Antarctic creatures — a penguin on the left, and an orca on the right.

The penguin, ever resilient, represents community, determination, and the enduring charm of the Antarctic.

The orca, sleek and powerful, represents intelligence, adaptation, and the majesty of the polar food chain.

Together, they embody the duality of Antarctica — gentle and fierce, vulnerable and vast, playful and profound.

Wear the Story

When you wear the VEIP Roundel — whether on one of our signature hoodies, a print, or a canvas — you’re not just repping a design. You’re aligning with a philosophy. A love for wild places. A reverence for history. A belief in protecting what matters.

It’s a modern emblem with vintage soul — bold in simplicity, rich in meaning.

Explore the VEIP Roundel Collection, and carry a piece of Antarctica’s story wherever you go.

The Vintage Antarctica Roundel: Venture. Endure. Inspire. Protect.(VEIP)